Rémy Martin, a name synonymous with luxury and exquisite cognac, is amplifying its deep-rooted heritage through a dynamic global strategy that seamlessly blends opulence with the vibrant worlds of creativity, music, and cinematic storytelling. This innovative approach was recently on full display at the 78th Cannes Film Festival, where Rémy Martin commanded attention far beyond the red carpet, celebrating over 25 years as an official supplier.
The Cannes Film Festival served as a grand stage for Rémy Martin’s cultural takeover. The brand orchestrated a series of exclusive events, starting with a sophisticated cocktail reception leading up to the red-carpet screening of Vie Privée. This exclusive gathering set the tone for a festival filled with signature Rémy Martin experiences.
Photos by: Remy Martin/Hippolyte Petit
The celebration also extended to the prestigious amfAR After Party, where luminaries such as Colman Domingo and Coco Rocha joined other esteemed guests, further solidifying Rémy Martin’s presence at the heart of cultural discourse.
Beyond the star-studded events, Rémy Martin curated unique brand moments designed to immerse guests in the brand’s world. A private sailing experience offered a luxurious escape, while gastronomical and cocktail pairings showcased the versatility and refinement of Rémy Martin’s offerings. Throughout the festival, guests savored signature serves, including the classic Rémy Sidecar, the invigorating Rémy Espresso, and the refreshing Rémy Riviera Collins. These were expertly crafted using Rémy Martin 1738 Accord Royal, a testament to the brand’s commitment to quality and exceptional taste. Complementing these cognac creations, Champagne Telmont, another distinguished brand from the Rémy Cointreau portfolio, was also served, adding to the festival’s celebratory atmosphere.
Rémy Martin’s presence at Cannes underscored its unwavering dedication to supporting creative icons and modern storytellers who are shaping culture today. The festival’s guest list, a dynamic mix of talent from music, film, and fashion, including Chanel Iman, Davon Godchaux, Keith Powers, Ryan Destiny, and Evan Ross, reflected this commitment. By aligning with such influential figures, Rémy Martin reinforces its position not just as a purveyor of fine spirits but as a genuine patron of artistic expression and cultural advancement.
For those inspired to experience a taste of Rémy Martin’s sophisticated world, here are the recipes for the signature cocktails enjoyed at Cannes:
The Rémy Sidecar
- Rémy Martin 1738 Accord Royal
- Cointreau
- Lemon juice
The Rémy Espresso
- Rémy Martin 1738 Accord Royal
- Espresso
- Coffee liqueur
- Simple syrup
The Rémy Riviera Collins
- Rémy Martin 1738 Accord Royal
- Lemon Juice
- Simple Syrup
- Sparkling Water
- Lemon Wheel
- Branded Cherry
Through its thoughtful integration into significant cultural events, such as the Cannes Film Festival, and its unwavering support for creative talent, Rémy Martin continues to demonstrate that luxury is not just about a product, but about fostering moments of shared appreciation for artistry, heritage, and the enduring power of human creativity.