Nike and the LEGO Group have announced the start of a multi-year global partnership, set to debut this summer with a series of immersive experiences and co-branded products designed to spark creativity and movement in kids around the world.
The collaboration combines Nike’s iconic “Just Do It” ethos with LEGO’s imaginative brick-based play to encourage kids to discover the joy of both sports and creativity. Launching across major cities, the initiative will feature hands-on experiences alongside a unique product lineup that includes Nike footwear, apparel, accessories, and LEGO sets, all designed with kids in mind.
With Nike focused on shaping the future of youth sport and LEGO committed to unlocking imagination through play, the partnership positions children as the biggest beneficiaries. Through shared experiences and vibrant digital content, both brands aim to showcase how active and creative play can help kids discover their full potential.
The partnership will roll out a bold collection of co-branded products this summer, celebrating the synergy between sport and imagination. From colorful sneakers and apparel to themed LEGO sets, the offerings reflect a world where kids are encouraged to play freely on courts, in classrooms, and beyond.
Nike signature athlete and WNBA star A’ja Wilson is one of the first global athletes to join the initiative, further emphasizing the collaboration’s mission to inspire the next generation.
“I have loved playing with LEGO bricks since I was a kid and know that my creativity and play helped me not only in sports but also at school and in life,” says Wilson, a Nike signature athlete. “I’m thrilled to be part of this partnership with Nike and the LEGO Group and know we can help to make a positive impact with kids and adults alike.”
Together, Nike and LEGO are inviting kids everywhere to embrace a future where play, sport, and creativity collide. You can pre-order the collection here.