The Town Hall and Sony Hall have officially endorsed Caesars Palace Times Square, a proposed gaming and entertainment destination from SL Green, Caesars Entertainment, and Roc Nation. Located at 1515 Broadway, the project aims to revitalize Times Square with a state-of-the-art resort experience.
Their support signals confidence in the project’s ability to boost New York’s live entertainment scene and drive foot traffic to nearby theaters and businesses. As part of the partnership, Caesars and Roc Nation will sponsor multiple live events annually at both venues, increasing visibility and enriching their programming.
In addition to co-hosted performances, The Town Hall and Sony Hall will collaborate with Caesars Palace Times Square on workforce development initiatives to connect local residents with new job opportunities.
The bid also includes plans to introduce Caesars Rewards to New York City, bringing millions in potential economic impact. The development would retrofit an existing office tower into a luxury hotel and entertainment complex in the heart of the theater district.
With this announcement, over 200 organizations, including unions, hotels, restaurants, and Broadway stakeholders, now support the Caesars Palace Times Square proposal, reinforcing its potential as a transformative force for Times Square’s future.